B(r)and aligns with identity: How The Wonder Years generated fan engagement for new release

B(r)and aligns with identity: How The Wonder Years generated fan engagement for new release

A tattoo. A t-shirt press. Skatepark art. That famous, hallowed lettering above a music venue. Their recently released album is getting rave reviews, but it’s what The Wonder Years did in April ahead of the release of their new single “Madelyn” that was a noteworthy conversation piece about brand aligning with identity. The band got creative with some…