Written byTom
There’s nothing worse than seeing a negative review or a piece of negative press appear about your brand. And when it’s online, it’s understandable to feel slightly helpless in terms of how you can change the narrative. In this post, I’m going to go into detail about how I go about changing the narrative when…
Written byTom
I recently revisited an old link building campaign I managed at my last in-house SEO role. I was interested in reaching out to several sites we’d previously pitched with a piece of similar content, so I figured I may as well dig out the old data to save some valuable man hours. I started going…
Written byTom
A tattoo. A t-shirt press. Skatepark art. That famous, hallowed lettering above a music venue. Their recently released album is getting rave reviews, but it’s what The Wonder Years did in April ahead of the release of their new single “Madelyn” that was a noteworthy conversation piece about brand aligning with identity. The band got creative with some…
Written byTom
Contrary to the opinions of some questionable YouTube videos, I don’t believe you can make money equal to that of an average salary by just blogging in 2022. There are still valid reasons to blog, but lots has changed in the past ten years or so. In this post, we’ll look at the reasons for…