INCREASING SITE SPEED LEADS TO MORE TRAFFIC + LEADS FOR CONCRETE MANUFACTURER
Case Study: THE RESULTS 28% Increase in lead conversion rate 15% Increase in organic traffic 21% Increase in average mobile page speed score THE BACKGROUND Google announced that in May 2021, they’d be making a change to their algorithm whereby they used their “Core Web Vitals” scores as a direct ranking factor. Longley Concrete’s website…