Areas of expertise
Increase Keyword Rankings
Taking a full, holistic view of your company’s SEO to increase keyword rankings using tried and tested, “white hat” methods.
Convert Website Visitors
Improving the buyer journey using data-driven approaches to analyze what’s working and what’s not on your website.
Make You the Authority
Content marketing and PR strategies to put your brand at the center of conversations in your industry.
winning a us search award
View the content marketing campaign for ecommerce brand In The Book that earned outstanding coverage and links on its way to winning the “Best Use of PR in a Search Campaign” trophy at the US Search Awards 2021.
About Clear Eyes
I’m an SEO professional from London (England, not Ohio) who’s recently moved to beautiful Cleveland OH with my wife. I have 6+ years’ experience using SEO to increase leads and sales for brands ranging from small local businesses to publicly traded companies.
I won a US Search Award in 2021 for “Best Use of PR in a Search Campaign.”
I specialize in implementing SEO solutions that align with your business goals. I love working with businesses that want to grow.
What makes Clear Eyes different from your ECOMMERCE SEO agency?
Pay by project
Agencies can string you along by getting you into lengthy monthly contracts. The reality is, some SEO work may only need to be done once. I ensure we set clear project goals based on the initial audit and make sure you’re only paying for what needs to be done in order to start seeing results.
Different strokes for different folks
I understand that your business and requirements are unique. I work with you to implement solutions that work for you.
You get a specialist dedicating 100% of my time to you, no outsourcing
While expansion is a goal of mine, at the moment it’s just me here. I have 6+ years’ experience in all facets of SEO, digital PR and content marketing and I love sharing my knowledge directly with clients.
More transparent than the windows on the Terminal Tower
All spreadsheets, all strategies, all data shared with you. I leave no doubt.
The THREE PILLARS OF ECOMMERCE SEO
Foundations. That’s what technical SEO is. You want to build your dream house? You lay the foundations right, and everything just syncs into place afterwards.
Technical SEO isn’t the most flashy subject matter in the game, but it’s the most important. Without a good foundation, it’s much harder to rank for your keywords. Any content you create, any links you build won’t hit home as hard if the foundations aren’t set technically. Conversely, set up your solid base and the results will follow.
Technical SEO usually starts with a complete audit of your website and the tools you’re using to track performance.
When I audit your site, I’ll go through a list of over 200 items/checks and create clear actions off the back of them that keep your business goals at the front and center. The roadmap to technical success will be laid out and we can start working to improve your “site health.”
Now the foundations are laid, we can move on to looking at optimizing or creating content for the website. This is referred to as “on-page optimization” and includes things like keyword research, product page optimization, and content calendar creation.
It’s really important to keep the user in mind when looking at on-page optimization. Do the website pages match the user’s search intent, and how can you further help them make their decision? At the same time, less is often more. Stuffing a page with keywords used to get your site to rank in the dark ages (ten years ago!) but nowadays search engines rely on over 200 ranking signals and a visitor to your site doesn’t exactly want to see the same thing written ten different ways.
The strategy needs to be well thought out and relevant to the business.
“Off-page” SEO can be referred to as content marketing or digital PR, and all are pretty much the same thing: the aim is to get your website more exposure in the form of links and mentions from other websites.
Off-page SEO and link building for an ecommerce website differs from link building for a B2B website because there are generally more ways to acquire links and get creative. For instance, ecommerce websites have access to tons of data that can be used to create newsworthy customer studies, and there is also scope to work with online publications in order to showcase your products in exchange for features, and importantly, links.
Links to a website have long been the #1 ranking factor, and the impact of a good off-page SEO campaign cannot be understated with regards to increasing domain authority, rankings, and traffic for ecommerce websites.
USING THE THREE PILLARS OF SEO TO EARN MORE LEADS: EXAMPLES
There are a lot of things to consider when it comes to making a website SEO-friendly, but as an ecommerce SEO expert, I focus on one major to goal to build back from: increasing sales while future-proofing the site to ensure steady, continuous growth.
Here, we see how we can use on-page SEO tactics to help make your buyer’s journey easier.
Example Goal from ON-PAGE SEO
Use keyword research to separate content from sales
Create top funnel “guides” while trimming down/enhancing product copy to make messaging clearer
Make the buyer’s decision easier